Hyundai Motor has entered into a strategic partnership with Uber in Europe, through which Hyundai will offer Uber drivers discounted access to its Ioniq Electric and Kona Electric models, as well as future all-electric vehicle models.
Hyundai states in a release that the discounted rates will apply to "thousands of Kona Electric and Ioniq Electric" for drivers in the UK, France and the Netherlands, but the South Koreans don't share the specifics of how the perk will work out.
As part of the strategic partnership, Hyundai and Uber plan to explore "how collaboration can accelerate the adoption of Hyundai BEVs and infrastructure in European cities," with test drives already planned, as well as joint marketing and training plans to promote electric cars and their associated benefits to Uber drivers.
The agreement between the two groups comes amid Uber's announcement that it aims to become a zero-emissions mobility platform in Europe by 2030. As an interim step, half of the total aggregated miles of Uber rides in seven European capitals will be covered by electric vehicles by 2025. These cities - Amsterdam, Berlin, Brussels, Lisbon, London, Madrid and Paris - are expected to account for about 80 percent of Uber's European business by the end of 2021, according to Uber's estimates. Linked to this, customers will be given the option to explicitly order a zero-emissions vehicle when booking their ride.