Super Bowl: BMW promotes iX with Schwarzenegger and Hayek

Super Bowl: BMW promotes iX with Schwarzenegger and Hayek

Conceived by Goodby Silverstein & Partners and directed by Bryan Buckley, the 60-second spot airs during the third commercial break of the first quarter of the game. Schwarzenegger plays Zeus, the Greek god of thunder and lightning, and Hayek Pinault plays his consort, the goddess Hera. The two retire from Olympus to a quiet existence in Palm Springs, California, but the monotony of retirement quickly gets to Zeus. Until BMW helps.