Polestar opens three more "Spaces"

Polestar opens three more "Spaces"

Volvo's electric brand plans to open three more Polestar Spaces in Germany before the end of December, with showrooms in Cologne, Stuttgart and Hamburg to follow the launch in Düsseldorf.

With Polestar Spaces, the Swedish-Chinese brand is pursuing a similar concept to Tesla with its stores: no large car dealerships on the outskirts of the big city in an industrial area, but with points of sale "in prime city centre locations", according to Polestar. In this way, the brand wants to "attract car lovers, technology enthusiasts, electromobilists and those who want to become one in the future".

In August, the first Polestar Space was opened in Düsseldorf. The spaces are operated in cooperation with a local Volvo dealer. After the long break since August, three openings will follow: On December 8, Polestar will open a temporary space in Cologne's Neumarkt Galerie (Neumarkt 2-4). Just one week later, a space will follow in Stuttgart on December 16 in the Kronprinzbau (Kronprinzstraße 6), before Hamburg (Hohe Bleichen 8) follows suit on December 29.

"The automotive market is in a state of flux around the world right now," said Thomas Ingenlath, CEO of Polestar. "In addition to e-mobility, we are intentionally driving retail transformation. We want to reshape the face of automotive retail and redefine the relationship customers have with their automaker."