Polestar opens further showrooms in Leipzig and Cologne

Polestar opens further showrooms in Leipzig and Cologne

Polestar has opened two permanent showrooms in Germany in recent weeks, with the new locations in Leipzig and Cologne each replacing temporary and much smaller showrooms.

Leipzig will also be the first location where Polestar implements its "Destination" concept presented in 2021. The "Destinations" are intended to complement the "Polestar Spaces" in city centres in the retail strategy. These locations are situated in larger, easily accessible locations slightly outside the city. According to Polestar, the decision for Leipzig as the first such location was made based on the great interest in the previous small showroom.

The Leipzig "Destination" is constructed from recycled shipping containers and is intended to be a "visual eye-catcher", according to Polestar. In terms of the sales concept, such locations are intended to offer "interested parties and potential customers an opportunity close to home" to get to know the brand and take test drives. While the Spaces are operated with partners - mostly local Volvo dealers - Polestar is the sole operator in Leipzig for the first time.