Mercedes-AMG gives details of hybrids and electric cars

Mercedes-AMG gives details of hybrids and electric cars

Mercedes-AMG has officially given details of its electrification strategy with performance hybrids and battery-electric derivatives based on the new Mercedes Electric Vehicle Architecture (EVA) for luxury and luxury cars, with AMG's first electrified road models set to debut later this year.

According to AMG, the drive strategy will be based on two pillars in future: "Performance hybrids with a completely independent drive concept" will be offered under the "E Performance" label. The second pillar is the EVA-based e-cars, for which no separate sales designation is given. In addition to the drive, AMG also wants to adapt the chassis, design and equipment "comprehensively" in both cases.

With its sporty e-models, the Mercedes subsidiary says it wants to reach new target groups. "With our new drive strategy, we are transporting our typical DNA into an electrified future," says Philipp Schiemer, Chairman of the Board of Management of Mercedes-AMG GmbH. "Our performance hybrids, developed entirely in Affalterbach, will even surpass the driving dynamics of our current models and thus absolutely rightly bear our new technology label 'E Performance'. With the purely electric derivatives based on the Mercedes-EQ models, we as Mercedes-AMG are also taking off further with the electrification of the portfolio."

However, the battery-electric cars will probably not be placed directly in the top segment, but rather, according to the announcement, "in the performance segment of the 43 and 53 AMG models" - which is how AMG refers to its four- and six-cylinder models. The eight- and twelve-cylinder models will be sold as the 63 and 65, respectively. These vehicles, which are positioned as clear offshoots of the EQ models - so for now, probably the EQE or EQS, for example - are intended to reach target groups "who place great value on innovative electric mobility, but do not want to forgo sportiness and agile driving dynamics."